Does your Board strengthen or weaken your brand? Your Board of Director’s effectiveness can positively impact your organization at every level. Unfortunately, it can make a less-than-positive impact as well.

An effective Board understands your business, has an understanding of the organization’s vision, culture and goals, and understands that open communication is vital to sound decision-making. Differences and disagreements are inevitable – even with the most effective Board. But how a Board confronts factions, alleviates conflicts and improves communication will determine its ultimate success.

Build Board Cohesion

• Improve collaboration
• Increase each Board member’s understanding of other Board members
• Identify and value what each member brings to the Board
• Enhance communication
• Create a decision-making process
• Ensure a balance of tactical and strategic topics that meet the needs of the organization
• Explore and understand areas of mistrust
• Implement resolution techniques to minimize conflict

Understand the Organization

• Gain perspective on the culture of the organization
• Engage in SWOT Analysis
• Understand the organization’s growth strategies
• Increase knowledge of the organization’s target market
• Understand local market trends and the competition
• Solidify the Board’s role in growing the organization
• Take a leadership role rather than a management role

If you don’t have a written vision statement, mission statement and core values, you need them. If you have them, but they’re sitting on the shelf and aren’t an important part of your organizational culture, make them come alive.

Build your internal brand by ensuring your employees understand the company direction and the values by which you work. Make your vision, mission and values the focal point for building your brand

Everyone in your organization needs it! Create a communication tool for networking and presentations that effectively communicates your brand. Consistency of your brand message is critical. In just a few seconds, you have one opportunity to communicate what you do and how you do it. When you do it well, people notice. Ensure brand delivery with consistency!

Whether delivering sales proposals, making a speech or presenting to an audience, making presentations to groups of people differs from one-on-one relationship communication. Impact Your Audience!® will enable your employees to organize the presentation, analyze the audience, deliver the presentation using the “tell them what you’re going to tell them, tell them, tell them what you told them” approach, hold the interest of the audience by using a multi-media approach, engage the audience and be confident in delivering the message

Gain a competitive advantage and improve the effectiveness and adaptability of every member of your sales team. Selling with Style® provides a personalized sales profile for both new and experienced salespeople, that will identify their natural approach to the selling process and give them the tools to improve sales performance while effectively communicating your brand.

How do you improve performance, sustain training and reinforce behavior that makes your team even more productive? Coaching for Success® will help your managers make coaching a daily part of their management activities, reinforce the behavior required for success in the job and build confident and productive employees. The course will communicate how to using a coaching model to make coaching session fast, efficient and powerful, create a positive learning environment and eliminate feedback as a negative experience. Sustain performance with great coaching!

No matter what your service standards, it’s all about how your employees deliver the promise…whether serving the customer directly or serving those who serve the customer. At Your Service® will help you become proficient in identifying the processes that are critical to supporting your brand and will provide the service tools your company needs to deliver your promise.

Understand and define your organizational culture by examining behavioral tendencies, shared attitudes, values, goals and practices. Culture is influenced by every person who works for your organization… from the Chairman of the Board to part-time associates. And, it is most influenced from the top. That is, the higher the level, the greater the influence. Organizations have style tendencies. Look at accepted practices and use The Group Culture Report® to determine the style of your organization and how your personal behavioral style fits. The most successful and productive person is one who can adjust his or her style to the environment or situation.

A solid brand can be tarnished as a result of a less-than-perfect post merger or acquisition. The safest path to a solid corporate marriage and an even stronger brand is to fully understand how the business models of each company function individually and together. One “morning-after” merger issue is culture clash. The best way to avoid this is to take the best of both organizations, create an environment where individuals from both organizations are viewed as equals and communicate the vision, values and style of the new organization.

Personal profiling, organizational profiling and team-building activities are critical to a harmonious integration. Measure it, manage it and create the best.

Good communication is one of the most valued skills in the workplace. And, effective listening is crucial to communication inside the organization as well as meeting the competitive challenges outside the organization. The Personal Listening Profile® helps people become active, purposeful listeners in a wide variety of situations for more productive communication and building your brand.

Acquiring More Referral Sources
Do you start out each month looking for your next client? How do you motivate traditional referral sources to think of you when the opportunity arises? This seminar gives associates the opportunity to differentiate themselves and your company from the competition. Discover effective ways of finding and establishing relationships with your traditional referral sources and new referral source opportunities.

Creating Market Dominance
With an ever-increasing competitive market, associates are forced to refresh and refine their marketing. The key is in relationships. How many can you develop and, how compelling are the ones that you have? The key is to proactively manage them rather than have them manage you.

Marketing Your Services… Marketing Yourself
Marketing your company and services requires more than an in-depth knowledge of your business. Building relationships with clients, co-workers and industry-related affiliates increases your opportunity for success. Improve your networking and marketing abilities. Improve your communication. Build on your behavioral strengths and recognize your blind spots.

Identify and understand your personal behavior style through an online assessment that will provide feedback designed to help you focus on:

• improving interaction with other associates
• building productive teams
• improving client interaction
• easing frustration and conflict

Your personal report covers a variety of behavioral characteristics, including:

• behavioral strengths and weaknesses
• motivating and demotivating factors
• communication approach
• management and selling style

EARN 6 CPE CREDITS
MARKET YOUR SERVICES... MARKET YOURSELF

Understanding Behavior Styles

Identify and understand your personal behavior style through an online assessment that will provide feedback designed to help you focus on:

• improving interaction with other associates
• building productive teams
• improving client interaction
• easing frustration and conflict

Your personal report covers a variety of behavioral characteristics, including:

• behavioral strengths and weaknesses
• motivating and demotivating factors
• communication approach
• management and selling style

Developing Business with Style

Acquiring More Referral Sources
Why start out each month looking for your next client? How do you motivate traditional referral sources to think of your firm when the opportunity arises? This seminar gives you the opportunity to differentiate yourself and your firm from the competition. Discover effective ways of finding and establishing relationships with both traditional and non-traditional referral sources.

Creating Market Dominance
With an ever-increasing competitive market, CPAs are forced to refresh and refine their marketing skills. The key is in relationships. How many new ones can you develop? And, how compelling are the ones that you currently have? The key is in proactively managing them rather than have them manage you.

Marketing Your Services….. Marketing Yourself
Marketing your firm and services requires more than an in-depth knowledge of accounting pratices. Building relationships with clients, co-workers and industry related affiliates increases your opportunity for success. Improve your networking and marketing abilities. Improve your communication. Build on your behavioral strengths and recognize your blind spots.