Home Services Bank Marketing


With more than 60 years of combined banking experience, the bank marketing team at Electrum can provide all the tools and expertise to promote your value proposition and solidify your brand…on time and on budget.  From strategic planning, target marketing and board retreats to frontline sales tactics, we think creatively, yet focus on results.
  • Advertising
  • Announcements and media releases
  • Annual reports
  • Bank name
  • Board training
  • Branch signage
  • Brand delivery training
  • Brand development
  • Branding message and 30 second commercial
  • Brochures
  • Competitive deposit rate analysis
  • Corporate Identity
  • Customer surveys
  • Define target markets
  • De Novo Bank Marketing
  • Direct mail campaigns and promotions
  • Graphic standards
  • Internal campaigns
  • Local market management
  • Market analysis
  • Maximizing tradeshows
  • Merger and Acquisition communication
  • Mystery Shops
  • New product rollouts
  • Promotions and campaigns
  • Retention, expansion and acquisition tactics
  • Service standards
  • Visions and values development
  • Website design
Click on the items below for information on our specialized bank marketing packages.
 
BancAnalytics Deposit Rate Reports

What rates and special offers do your competitors offer?  How do your rates match up?

Electrum Marketing has strategically aligned with a financial services research company that offers a comprehensive weekly deposit rate report, featuring rates for all deposit products as well as special deposit offers in your market.  Receive a weekly easy-to-read report  for 70 surveyed banks and credit unions in your market.

Each report includes:

  • Complete survey of APYs for eight different CD terms, Savings Accounts and three Money Market Account tiers
  • Ranking of institutions, based on rate, for each deposit product
  • Highest and lowest APY offered for each deposit product
  • Median, mode, and average APY for each deposit product
  • Up to 70 special rates currently being offered in your market
  • Comparison to previous week’s rates
  • Graph comparing your institution’s rates to the market high and market low
  • Graph comparing your institution’s rates to the market average and market median
  • Graph comparing your institution’s past rates to your institution’s current rates
  • Economic news from the Wall Street Journal

To view a sample report, please contact info@electrummarketing.com or call 954-318-1600.

Mystery Shopping

The Customer Experience

If you own a boutique, you probably wear the clothes you sell.  If you own a restaurant, you taste the food.  But what do you do to understand how customers perceive your service delivery and brand?    It’s practically impossible to get an accurate view of customer experience unless you get it directly from customers or from someone outside your organization. 

Electrum Marketing Mystery Shopping will provide you with the customer’s view.   We give you  accurate information on how your employees communicate with customers and prospects, and how they represent your brand.   Our comprehensive reporting allows you to view the data and use the information to coach your employees toward higher service performance.   Gain insight into your employees’ ability to sell a product, reinforce your brand  or measure post –merger customer communication.

For more information about measuring employee service delivery, visit our wholly-owned subsidiary CIMA Insight or contact us.

Merger and Acquisition Communication Package

 A solid brand can be tarnished as a result of a less-than-perfect post merger or acquisition. The safest path to maintaining the value of your purchase is well-planned preparation and implementation.  A critical "morning-after" merger issue is communication. The best way to avoid this is to have a structured communication, marketing and implementation plan to ensure that your brand is effectively communicated to shareholders, employees, customers and the market.

We use a four phase process from pre-bid planning to post- acquisition. Electrum Marketing develops and coordinates all internal and external communication and processes, including regulatory requirements, every step of the way to ensure a smooth transition resulting in better customer retention, employee integration and a strong brand.

We plan, coordinate and implement:

·         Regulatory communication

·         Public Relations

·         Customer Communication

·         Employee communication

·         Re-branding

·         Product mapping and migration

·         Collateral and signage

·         Customer and market analysis

·         Retention tactics

·         Brand training

·         Customer surveys

·         Conversion communication

 

De Novo Bank Marketing

STARTING A NEW BANK CAN BE OVERWHELMING.
GROWING A BETTER BANK DOESN'T HAVE TO BE.

With more than 60 years of combined banking experience, the bank marketing team at Electrum can provide all the tools and expertise to promote your value proposition and solidify your brand…on time and on budget. From strategic planning, target marketing and board retreats to frontline sales tactics, we think creatively, yet focus on results.
  • strategic planning
  • market analysis
  • site analysis
  • acquisition and retention strategies
  • brand development
  • corporate identity
  • vision and values development
  • service standards
  • website design
  • brochures
  • sales collateral
  • branch merchandising
  • press releases
  • direct mail
  • grand opening
  • advertising
  • service measurement
  • customer relationship/business development training
  • promotions
Subscribe to our BankSpeak newsletter

Keep on top of branding opportunities within the banking industry.
Click here to subscribe to our Bank Marketing Newsletter.