Progress Bank had a new CEO, a new name, a new location, a new business model and new associates. Their quest for change, growth and shareholder value led us to a non-traditional brand identity for the bank as well as a kick-off promotion that resulted in immediate growth. And, 30 second commercial training for the employees ensured the Bank’s new identity was consistently reinforced.
“With a change in charter and a new name, we were virtually a new bank with a non-traditional model. We needed a brand image that would make an impact and effectively communicate how we were different. Electrum gave us a look that got results.”
Portfolio 
