Pinnacle Bank
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| Electrum's Strategic Planning Practice solidified the board's commitment to a growth strategy that involved re-branding the bank as a resource for businesses. Focusing on the Bank's differentiator, SBA lending, Electrum employed targeted marketing tactics to communicate that this community bank means business. The "Picture Perfect Banking" message was translated to digital and print advertising, collateral materials and website to enforce a consistent message. In addition, we evaluated every customer touch point and created measurable standards for both sales and service. |
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“Electrum got commitment from our board of directors to agree on a growth strategy and from the front-line employees to build our brand and deliver our message consistently. The Electrum Team provides expert advice and professional input with enthusiasm and passion. They pay attention to our financial goals and are on time and on budget for every project. We consider them a partner in our growth plan.”
David Bridgeman
President & CEO, Pinnacle Bank
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Portfolio 
