A 20-year-old institution needed a kick-start for growth. Surrounded by a plethora of banks, we facilitated strategic marketing meetings with key individuals to create a targeted, cost-effective plan of attack to increase market share.
“As a mid-size commercial community bank, we needed the expertise of an experienced marketing group that would serve as our marketing department. Brand development website design, targeted direct mail campaigns, advertising and promotion have been their hallmark. They have given us full-service marketing, with a clear understanding of banking, both commercial and retail, for the cost of a marketing generalist.“
Anthony Gautney Executive Vice President, First Southern Bank