This de novo bank was not getting the results they needed to grow the Bank quickly. Electrum facilitated a strategic planning session with the management team to identify and prioritize opportunities. The outcome was a multi-media campaign targeting different audiences while keeping a consistent message and identifiable look throughout.
"Electrum listened to us to gain an understanding of who we are and what is important to us. Because they are former bankers, they get it right the first time versus learning at our expense. Whether it's ongoing marketing support or a la carte projects, Electrum is always ready to help."
Mitch Hunt President, Chief Executive Officer FirstAtlantic Bank
FirstAtlantic Bank
