Home Financial Marketing Tools

After years of creating and implementing bank marketing and sales strategies that solidify brand while promoting the value proposition, Electrum Marketing has forged strategic alliances that offer valuable tools at preferred rates to our family of clients. Whether your goal is to evaluate your account and customer profitability, evaluate product offerings of your competitors or maximize your growth and profitability, we have the tools and resources to provide the answer.

Click on any of the reports below for more information, a sample report or demo.
 
Improve Your Growth and Profitability with BancTrac Strategic View™

BancTrac Strategic View™
Customer information Intelligence Report

Although the challenges facing management in today’s financial services industry are constantly changing, one thing remains constant. Your growth and profitability depend on you understanding your customers and the relationships they have with your institution.

Who are your best customers and what do they need?

BancTrac Strategic View™ delivers a detailed understanding of your business along with your best opportunities for growth through a comprehensive and clearly organized package including maps, charts and tables. By harnessing the power of customer information, Strategic View™ delivers concise analysis and provides you with information to develop action plans that grow revenue and profitability. We even provide a six-month snapshot analysis to measure the effectiveness of your campaigns.

Get the answers to these key questions:

Product & Service Planning

Which products and services are most important in terms of accounts, balances and profit contribution?
How can understanding product usage patterns and service combinations lead to new profit opportunities?

Customer Relationship Planning

Who are your best customers and what characteristics do they share?
How can you leverage customer behavior data to develop more targeted sales strategies?
How can you expand customer relationships and make them more profitable?
What can you do to improve customer retention?

Market Planning

How do your branches compare on key performance measures?
Where is your growth coming from?
Which target groups should you attack?

For information on BancTrac Strategic View™ and customer intelligence, contact us.

Obtain Valuable Customer Intelligence Quickly and Easily

BancTrac's mcif EDGE™ for customer Intelligence

Do you want to expand customer relationships?

BancTrac's mcif EDGE™ enables you to know more about your customers' relationships and banking practices than you would ever have thought possible. Now you can reach out to customers when they are ready to buy with marketing offers based on transaction analysis and unlock hidden profit drivers through profitability analysis of your accounts, customers, locations and products.

Do you have a customer retention strategy?

mcif EDGE™ provides custom alerts that identify at risk relationships so you can take action to improve customer retention before it's too late - all with just a few clicks. Then all you have to do is implement your strategy.

Do you have limited resources for marketing?

With mcif EDGE™ there is little investment in time, commitment of human resources or hardware. There is no time-consuming training program and no need for systems maintenance. Developed by bank marketers and designed with community banks in mind, mcif EDGE™ gives you the industry's most convenient, power-packed arsenal of marketing intelligence tools.

Contact us to learn more.

Money Monitor Deposit Rate Reports

What rates and special offers do your competitors offer? How do your rates match up?

Electrum Marketing has strategically aligned with a financial services research company that offers a comprehensive weekly deposit rate report, featuring rates for all deposit products as well as special deposit offers in your market. Receive a weekly easy-to-read report for 70 surveyed banks and credit unions in your market.

Each report includes:

  • Complete survey of APYs for eight different CD terms, Savings Accounts
    and three Money Market Account tiers
  • Ranking of institutions, based on rate, for each deposit product
  • Highest and lowest APY offered for each deposit product
  • Median, mode, and average APY for each deposit product
  • Up to 70 special rates currently being offered in your market
  • Comparison to previous week's rates
  • Graph comparing your institution's rates to the market high and market low
  • Graph comparing your institution's rates to the market average and market median
  • Graph comparing your institution's past rates to your institution's current rates
  • Economic news from the Wall Street Journal

Contact us for a sample report.

Preferred Pricing on SNL Financial Subscriptions

Electrum Marketing offers preferred pricing on SNL subscriptions. For more than 20 years, SNL has been recognized as the gold standard for banking data, news and insight. Clients ranging from de novo banks to super-regional institutions use SNL to make important strategic decisions. SNL's leadership in the sector comes not only from the quality and timeliness of the data, but from an interactive platform that makes the data so easy to use.

  • Exclusive analysis and in-depth data in real time.
  • Complete best-in-class GAAP and as-reported financials
  • Current news coverage and analytical tools.

Coverage and clients

SNL's database includes detailed profiles on more than 20,000 U.S. financial institutions, including all publicly-traded banks and thrifts, privately held institutions and credit unions. SNL is the trusted information partner for 49 of the 50 largest commercial banks in the U.S. as well as hundreds of regional and community banks. 100% of the investment banks with any substantive financial institution industry practice are SNL subscribers.

The most comprehensive banking data is also the easiest to use.

Nobody drills down like SNL. And nobody makes drilling down easier. SNL's in-depth data, news
and analytics are all cross-linked for rapid access and manipulation.

  • Quickly make peer comparisons based on industry-specific benchmarks such as asset quality or capital.
  • Access comprehensive company data related to corporate governance, institutional ownership and corporate subsidiaries.
  • See snapshots of SEC filings and financial trends, M&A activity and market share.
  • Stay up-to-date on company and industry information via our exclusive news articles, "Data Dispatches," CEO interviews and research.
  • Use our Excel add-in to download almost 15,000 bank-related fields.

More timely data with guaranteed accuracy

SNL goes to the market faster with accurate data than any other provider.

  • Published SEC filings within 8 hours of release
  • Regulatory data within 48 hours
  • FDIC Branch Deposit data within 72 hours

Contact Electrum Marketing today for preferred pricing on your SNL subscription.