Facts tell. Stories sell. Keep this in mind when you’re marketing your brand. Create an experience for your customers by telling a compelling story of how your product will impact their life.
Paint a portrait of your customer using the product
Put your customer in the middle of experiencing your product with your storytelling. Describe for them the feelings they’ll experience, the time they’ll save, how they’ll be more beautiful, whatever benefit your product has.
Third-party emotional validation is powerful. Your customers will think “If it worked for them it could work for me, too.”
Tell where your brand came from
Sometimes the story of how a product came into existence can speak volumes to a consumer. When you meet a couple you admire, at some point you’ll probably ask them how they met. That’s their origin story. Use your origin story to inspire fondness and identification.
Need help telling your brand’s story. Contact Electrum Marketing to create a message that will resonate with your audience.