As Ralph Walso Emerson once said, “Sometimes a scream is better than a thesis” and I couldn’t agree more.
Your tagline or slogan, from the Gaelic sluagh-gharim meaning war cry, should positively differentiate you from the competition in the minds of consumers. A tagline is not a summary of your business plan. Your tagline can herald your product’s key benefit but should never list them all. If your tagline has punctuation, it’s too darn long!
Since a tagline provides consumers with additional insight into your brand message, it can be very effective when launching a new business or product. When done well, a tagline can create a lasting impression of your brand image – but only as part of a fully executed brand strategy. If you heard “Just do it”, “When you care enough to send the very best” and “We try harder” without the rest of the marketing, you would never guess they were selling athletic gear, greeting cards or rental cars.
A few examples of taglines created for Electrum Marketing clients include:
A forensic accounting firm whose expertise has been instrumental in achieving many positive trial and forensic outcomes – Strategy from numbers.
A business that leads clients through the intimidating and esoteric industries of hedge funds and insurance – Simplifying the complicated.
An online eyeglass lens distributor who can quickly deliver quality lenses – Our vision is value.
A financial institution that doesn’t want to be considered just a bank, rather a resource to get ahead – Bank forward.
Are you in need of a war cry? Perhaps you need a new one. Contact Electrum Marketing – Building your brand from the inside out.