It’s okay not to have a blog. Many people feel this way. However these same people quite possibly never raised their hand in class, wore head-to-toe beige to the big dance, and never used a calculator’s graphing capability to study the similarities between functions – even when the teacher approved.
A blog can establish your business as a trusted resource in your industry. A blog can give your business personality. A blog can help you compete with businesses with marketing budgets exponentially larger than yours.
Raise Your Hand
By writing about your industry and providing useful information, you can, over time, establish yourself as a valued resource that people rely on. By focusing on being helpful rather than selling, you can build a reputation as a trusted authority. And, because it’s your blog, you control the content, the timing of its release, and its tone. Even Control Top Spanx don’t offer you this much control, so take advantage.
Ditch the Beige
Your blog can give your business personality. Perhaps you have a traditional product in a conservative industry. There’s nothing that says you can’t inject a little humor into your blog as long as the content is accurate and useful. Believe me; people will remember where they read a humorous take on asset management. Keep in mind that you don’t always have to write about your services. You can boast about an outcome you achieved, introduce your team, or rave about a client. Just be interesting!
Use What Resources Are Available
Today, the internet has become the primary source for information. As a result, ranking high in search results is crucial. When done properly, search engine optimization (SEO) can level the playing field between a small business with a modest marketing budget and a regional chain with a marketing budget that makes Madison Avenue salivate. Although search engines change the algorithms that affect their rankings almost daily, keywords, incoming links, indexed pages, and social media “likes” and “shares” continue to impact search results. A blog provides you with all of the above.