There’s no denying that the Olympic games influence our behaviors. As a nation, we forget our differences and revel in our patriotism. We put aside the divisiveness of partisan politics and rally around our athletic heroes. Gym memberships surge. Parents begin grooming their toddlers for the medal podium. And, words like dressage, shuttlecock and rip entry find their way into our vocabulary.
But can the summer games influence our business as well? Let’s take the Olympic motto: Faster, Higher, Stronger – how well does it apply to your business?
FASTER
How responsive is your team? Do they respond to every call and email before the end of the day, even if it’s just to say they got the message? Do you have service standards? Are they followed? How do you know?
HIGHER
Do you have goals in place and are they being met? If so, is it time to raise the bar? If not, what are you doing to identify the problem? Are you measuring performance? Has your sales force been adequately coached? Recognized? Rewarded?
STRONGER
Is your business focused more on acquiring new customers or retaining existing customers? The answer should be both. Do you know what your customers are saying about your brand? Would they recommend you to others? By engaging your customers, you can turn customers into brand advocates that will remain loyal and do your recruiting for you.
Electrum Marketing can provide a variety of services that will make your brand faster, higher and stronger.
- Service Standards
- Mystery Shopping
- Customer Surveys
- Sales Training
- Business Development Strategies
- Acquisition Strategies
- Retention Strategies
Contact Electrum Marketing and get ready to go for the gold!
