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Going up?  If your elevator speech is delivered effectively, you could be.

An elevator speech, elevator pitch, or 30 second commercial – whatever you want to call it, can often be your opportunity to make a remarkable first impression.  But just as often, it can uh…be a rambling uh… bit of uh…nonsensical uh…confusing uh….bit of networking sadism inflicted upon captive audiences by a handful of Marquis de Sades who didn’t prepare prior to the chamber breakfast.    You know who you are.  You just don’t know how to communicate what you do!

In addition to being an effective way to make it clear to a prospect what you do, how you do it better than the competition, and how your clients benefit – a proper 30 second commercial conveys respect for other people’s time.  Trust me.  If you pique their attention, they will ask for more detail.  Let’s find out what everyone does first so we can network judiciously after the event.   Do not, I repeat, do not attempt to establish yourself as an accounting expert by reciting your knowledge of the new tax codes – international and domestic – before some bold attendee takes one for the team and tries to wrestle the microphone from your cold abacus-blistered fingers.

Chamber luncheons, corporate cocktail party, or an actual elevator – an opportunity to deliver your elevator speech can present itself at any time so be prepared.  Practice.  Practice.  Practice. And then deliver it like you’re saying it for the first time.

1. Say what you do and who you do it for.
2. State how you do it better than your competition.
3. Give an example of how your clients benefit from working with you.
4. And, close with an offer or invitation.

For example:

Electrum Marketing is a branding agency that helps businesses find, get and keep customers.   Although we design striking logos, clever ads and sophisticated websites, we’re more than an advertising agency – we’re branding experts who create highly targeted, cost-effective strategies that get results for our clients.   We always answer our phones and return emails so contact me if you would like more customers today.

What would happen if you suddenly found yourself face to face with your top prospect who politely asked, “What do you do?”  Would you rattle off a laundry list of services rather than benefits?  Would you present too much irrelevant detail?  Would you talk in circles?  Leave nothing to chance and be prepared!  With 30 second commercial trainingfrom Electrum Marketing, everyone in your organization can excel at this communication tool in order to effectively communicate your brand and build business.

Imagine you are unexpectedly face to face with your #1 prospect and have mere seconds to state what you do and how your services can positively impact their business.  What would you say?

Would you rattle off a laundry list of services without passion?  Would you be overzealous and give too much detail?  Would you ramble and talk in nonsensical circles?  Or would you pique their interest with enticing descriptions of benefits that appeal to them?  Leave nothing to chance.  Be prepared!

With 30 second commercial training from Electrum Marketing, everyone in your organization can master this communication tool for networking and presentations and effectively communicate your brand. Consistency of your brand message is critical. In just a few seconds, you have one opportunity to communicate what you do and how you do it. When you do it well, people notice.  Unfortunately, they’ll notice when you do it poorly as well.   Determine the impression you want to make.

Facts tell.  Stories sell.  Keep this in mind when you’re marketing your brand.  Create an experience for your customers by telling a compelling story of how your product will impact their life.

Paint a portrait of your customer using the product
Put your customer in the middle of experiencing your product with your storytelling. Describe for them the feelings they’ll experience, the time they’ll save, how they’ll be more beautiful, whatever benefit your product has.

Provide testimonials
Third-party emotional validation is powerful.  Your customers will think “If it worked for them it could work for me, too.”

Tell where your brand came from
Sometimes the story of how a product came into existence can speak volumes to a consumer.  When you meet a couple you admire, at some point you’ll probably ask them how they met. That’s their origin story.  Use your origin story to inspire fondness and identification.

Need help telling your brand’s story.  Contact Electrum Marketing to create a message that will resonate with your audience.