Make sure that this upcoming sales season is a winning season for your team!
Oh the lazy days of summer. When kids shake off the shackles of scholastic advancement and revel in the irresponsibility of adolescent indulgence. What will it be today? A quick trip to Forever 21 followed by a Twilight DVD marathon while trying new nail polish strips as seen in Teen Vogue? Do you think having “haute and naughty” nails makes me more Team Edward or Team Jacob?
Or perhaps an intense 5-hour session of “Call of Duty: Black Ops” fueled only by a 32 oz. Monster energy drink and a handful of Slim Jims is more your speed. Bro, these shooting controls are wicked tight! Take that you un-American zombie!!!
Summer allows their parents to enjoy the many opportunities to obliterate obligation as well. With so many bosses, supervisors and clients on vacation, it’s normal for the office pace to slow. And, thanks to the internet, smart phones, social media and a multitude of apps, days spent creating sales strategies, making client calls and polishing sales skills may easily fall victim to Facebook updates, viral videos, online scrabble games, pin boards and sales on Etsy.com. Did you see the homemade test tube spice rack? It’s only $27, so I “Liked” it. And then I pinned it. You didn’t yet? Oh, you should although I’m not sure why. Just do it. Hurry!
And, just as kids must face the loathsome annual “Back to School” sales, I propose that adults realize the importance of Back to Sales School. By knowing the answers to the following questions, your business development team will be focused and polished when their prospects return to their habitats of conference rooms, corner offices and unspent budgets.
Have you reviewed the curriculum? Do you have a strategic plan that will outline the steps you need to take to be successful?
What courses will you need to take? Does your sales team have the skills necessary to communicate benefits, overcome objections, and close the sale?
What subjects are you good at? What products or services do you offer that sets you apart from the competition? If you don’t have any then it’s time buckle down, hit the books and get one or two.
What’s your major? Who is going to be your target market and why? Do they have a need? Are they under served? Are they in a position to purchase? Are they likely to be long-term stream of revenue?
Are you an A student or a C student? What assessment or measurement systems do you have in place to track your progress?
Do you need a tutor? Are you ready to send your team Back to Sales School? Contact Electrum Marketing for strategic planning, sales training, 30 second commercial training, graphic design, integrated marketing, and campaign measurement.
Make sure that this sales season is a winning season for your team!