Emailing Without Permission – Emailing to a purchased list almost guarantees that the recipients will associate your business with spam. Not the best way to begin a relationship. Build up your list organically by personal networking and adding an opt-in form on your website.
Having Ineffective Subject Lines – Your subject line should promise short, digestible information that is likely to be of interest like “Avoidable Email Errors.”
Not Properly Identifying Yourself – Few people are likely to open an email if they don’t recognize the sender. Be sure to use an email address that uses your company’s domain — a Gmail or Yahoo address hints that the company is small-time.
Blasting Irrelevant Content – Make sure your emails are relevant to the audience. If they begin to get emails with unwanted information, they will likely delete the occasional email containing useful information.
Not Looking at the Numbers – Be sure to check your email reports to see how many were opened. Conduct A/B Testing on subject lines and send times to determine effectiveness. Correct or delete bad addresses.
Having No Purpose –Is your reason for emailing to establish yourself as a resource? To start a dialogue? To inform your consumers of news and events in the industry? Having a clear purpose will dictate your content and prevent you from selling, selling, selling.
Need help implementing an email marketing campaign that will establish you as a trusted resource to your target audience. Would you like to start an e-newsletter to communicate with your customers? Contact Electrum Marketing today!