When many people think ofmarketing, they think of ads, brochures, websites and newsletters. But the truth is that everything we do in our day-to-day business life can be filed under “marketing.” At Electrum Marketing, we stress that your brand is your greatest asset, and must be reflected in everything you do, say and even send via email. From the appearance of your lobby to the design of your business card, here are five things you may not think are marketing… but are.
How you answer the phone
The way your phones are answered can set the tone for the entire company. Have a real person answer the phone rather than an automated system. Nothing can replace personal interaction. Select a personable receptionist with a pleasant tone. If the receptionist sounds harried or annoyed, you’ve lost the client before the call has even been transferred. If you provide your receptionist with a phone script, it will help keep things consistent.
Your office space
Another simple but effective marketing tool is a clean and well-organized office. Walking into a clutter-free space instantly gives the appearance of organized authority. Keep waiting areas stocked with your brochures and always offer clients water or coffee as they wait. It’s the little things that make all the difference.
Your email is prime marketing ground. Your emails should always include a signature line complete with all your contact information. You may choose to add your logo and tagline. Branding your email makes it instantly recognizable and gives clients immediate access to your contact information should they have questions or concerns.
Your business card
Business cards are often the first impression clients may get of your company, and should always be clean, clear and concise. Make your logo the center of attention and your contact information complete and easy to read.
Remember, you’re always marketing. Potential clients are around every corner, so be prepared with your 30 second commercial or two minute branding message. Both messages should sound unrehearsed but avoid stumbling as if you’re not sure what you do.