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“Branding is about the image you create, the promise that you make, and the people who deliver it. It is emotional… and every piece of the puzzle is critical. If you don’t deliver your brand as expected, your advertising dollars are wasted.” After serving as a key executive in creating systems, directing performance, growth, and expanding business lines in a variety of industries, Ellen is accom- plished in all areas of strategic planning, branding, sales, market management, advertising, promotion, market research and product development. With more than two decades of experience at the senior and executive levels, Ellen drove both marketing and sales in the financial services industry in local, regional and super-regional banks, and technology companies. |