August 31, 2009 - Ft. Lauderdale, Fla. -  Bear Stearns.  Merrill Lynch. Washington Mutual. Wachovia.  National City.  There’s no denying the banking landscape is changing, and we haven’t seen the end yet.  That’s why Electrum Marketing has developed a bank merger  and acquisition package to not only assist banks with the delicate task of melding two cultures, but also to create customer retention strategies.

Banks that are merging will benefit from culture analysis, communication plans for new and existing customers, product mapping, ad campaigns and retention strategies.  Because Electrum Marketing focuses on “building your brand from the inside out,” the package also includes internal employee communication. 

“A solid brand can be tarnished and customers may flee as a result of a less-than-perfect merger or acquisition,” said Ellen Schlafer, president of Electrum Marketing.  “The safest path to a solid corporate marriage and an even stronger brand is effective communication to employees and customers.” 

Merging banks can easily be distracted by the myriad of items involved in an acquisition.  It’s easy for something as simple as clear communication to get lost in the shuffle.  Electrum Marketing has worked with regional and community banks on merger communications and with the merger/acquisition landscape over the past five years and can create effective messages that objectively and clearly communicate the new opportunity to everyone.

For banks that are not merging or acquiring, Electrum Marketing can create strategic revenue-building campaigns and promotions and take advantage of the unique opportunities other bank mergers in the market can generate.

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries.  For more information, visit www.electrummarketing.com.     

March 23, 2009 - Ft. Lauderdale, Fla. -  Ellen Schlafer, President and CEO of Electrum Marketing, will present at the Annual Shay Financial Services National Conference in Clearwater Beach on Monday, March 23, 2009.

Schlafer’s presentation will focus on learning how to better communicate with different personalities and styles, specifically relating to Boards of Directors and how to best sell ideas to them.

Shay Financial Services has been providing investment portfolio management to community banks since 1981. Shay’s mission is to build more profitable balance sheets, and their philosophy is rooted in an asset management culture.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get, and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Electrum also specializes in strategic planning for community banks and Board of Directors training. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries throughout the state of Florida.

March 16, 2009 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it was selected to design a new content managed website for Bank Builders International.  Bank Builders International has successfully completed more than 900 projects for financial institutions, including private banking firms, trusts, mortgage loan centers, credit unions, brokerages, federal banks, international banks and investment groups.  They provide a wide range of products and services, including general contracting, design and engineering, space planning, security equipment, bank equipment, data, construction management and real estate location.

“We were approached by Bank Builders because of our extensive background with banks,” said Ellen Schlafer, President of Electrum Marketing.  “Although we brand banks and they build banks, our clients are the same, so we understood each other from the start.  It was great to provide them with a high tech way to showcase their projects.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.

March 11, 2009 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it was selected to design a new corporate identity package and content managed website for Equity Land Title.  Established in 1989 by real estate attorneys Gerald Greenspoon and Michael Marder, principals in Greenspoon Marder, P.A., Equity Land Title is a full-service title company that operates throughout the State of Florida.

“We selected Electrum Marketing to design our corporate identity and website materials based on the caliber of their design portfolio and their competitive pricing,” says CEO Terri Dunn.  “I appreciate how much time they spent with me and my team learning how we operate and what we like and don’t like before they did anything else.”

Branding from the Inside Out is more than Electrum’s tagline, it’s their business model.

“We enjoy getting to know our clients,” said Ellen Schlafer, president of Electrum Marketing.  “Knowing what their strengths and weaknesses, likes and dislikes, plays a huge role in our ability to deliver a product they love that gets them results.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.

March 2, 2009 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it was selected to design a new content managed website for Riznick Construction.  The construction company provides a wide range of general contracting services to corporations, developers, private owners and institutions. Projects in their portfolio include financial institutions, hotels, medical buildings, high-end retail stores, high-rise office buildings, shopping centers, restaurants, mixed-use, and luxury waterfront homes.

“We were thrilled to have the opportunity to provide the Riznick team with a high tech way to showcase their capabilities,” said Ellen Schlafer, president of Electrum Marketing.  “The Electrum team excels at branding businesses that are experts in their field but may be novices at marketing.  In the end, it is much more cost-effective for Riznick to partner with us.  This allows them to focus on their clients rather than try their hand at what we do all day long.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.

February 27, 2009 - Ft. Lauderdale, Fla. - Electrum Marketing has just announced that Rachel Kramer has joined the firm as Marketing Coordinator.   Rachel will be communicating with Electrum clients to expedite projects, present creative concepts, request input, and provide updates.

“We’re thrilled to have Rachel on our team,” said Electrum President and CEO Ellen Schlafer.  “Having worked with both large and small companies throughout Florida, Rachel is experienced in account services, business development, production, strategy, and sales.  Her perfectionism allows little room for error.  And, her fresh creative ideas will result in better campaigns and happier clients.”

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get, and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

February 19, 2009 - Ft. Lauderdale, Fla. - Electrum Marketing has gone green…in more ways than one.  In addition to a new green and orange color palate for its website, the branding agency has neutralized its carbon footprint to demonstrate its commitment to the environment.

“Going green was something I often thought of doing, but didn’t know where to start,” said Ellen Schlafer, President of Electrum Marketing.  “But our client, Natural Capital Group, a Green consulting and financing business, conducted an overall assessment of our business and created our customized Blueprint for Green, an easy step-by-step guide to going green.  With their assistance, we were able to become a carbon-free office with little effort on our part.”

Electrum was able to offset an estimated 35 tons of C02 generated annually by the agency by donating to CarbonFund.org.  Electrum’s donation will be used to fight climate change through reforestation projects.  Energy efficiency in the office has improved with the installation of compact fluorescent lighting, reduced consumption, programming the thermostat, and sealing the door and windows.  Electrum’s new letterhead and business cards will be printed on recycled stock using eco-friendly inks and solvents which emit very low traces of volatile organic compounds (VOC).  In addition, Electrum will offer “green printing” options to their clients as well.  And although an office recycling program is not available in their office complex, all recyclables are taken home with employees to recycle.

“It was an investment that I was proud to make and the entire office supports,” said Schlafer.  “We are happy to be a part of the solution and hope other companies will realize it’s not only the right thing to do, but it’s an easy thing to do.”

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies.

February 18, 2009 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it was selected as the branding agency for Nearman, Maynard, Vallez, CPAs.  The accounting firm serves more than 120 credit unions, with assets ranging from $2 million to more than $3 billion, throughout the nation. Electrum Marketing created a fresh look for the firm complete with a newly designed corporate identity, website, and tradeshow booth.

“Electrum Marketing is a great company to work with,” said Nearman partner Jennifer Hoskins.  “From the beginning, they listened to what we envisioned for our firm and incorporated all our values to create a modern, updated look for our firm.  In addition, they have also given us numerous marketing tips to jumpstart our marketing program.”

“I was impressed with the attention and quick response we experienced with Electrum,” said Nearman partner, Cecil D. Maynard.  “Their recommendations during the development of our website, logo and the other areas of marketing were excellent.  Electrum met all of our deadlines with time to spare at a good competitive price.”

“The Electrum team excels at branding professionals who are experts in their field but may be novices at marketing,” said Ellen Schlafer, President of Electrum Marketing.  “We find it is much more cost-effective for a firm, like Nearman, to partner with us, than it is for them to take time away from their clients to try their hand at what we do all day long.”

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.