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Electrum Marketing Selected as Branding Agency by Aasys Group

October 15, 2007 - Electrum Marketing has been selected to re-brand AaSys Group, a bank IT consulting, networking and bank operations consulting group based in Thonotosassa, Florida.

“We selected Electrum because of their reputation throughout the banking industry and the solid results that we have seen them deliver to our mutual clients. They have consistently provided expert advice and professional input through the creative process,” said Tony Coleman, President and CEO of AaSys Group. 

The marketing team at Electrum provides all the marketing tools companies need to position themselves in the markets in which they reside. “In addition to understanding the banking industry, our relationship with AaSys is a true partnership because we serve the same clients…. the financial services industry. As AaSys has grown, they have expanded their service offerings. Our focus is to ensure the consistency of the AaSys brand and to provide all the client communication tools they need to build brand awareness,” said Ellen Schlafer, President of Electrum Marketing. 

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Provides De Novo Bank Marketing Services to Jefferson Bank

September 27, 2007 - Electrum Marketing has been selected as de novo bank marketing agency for Jefferson Bank, a de novo bank based in Oldsmar, Florida.

The de novo bank marketing team at Electrum provides the basic marketing tools banks need from “in organization” through the first two years of operation.  The de novo services for Jefferson Bank include corporate identity, sales collateral, brochures and website design.

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank marketing and combine it with outstanding creative work.  Because of our breadth of banking experience and knowledge of how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries

Electrum Marketing Selected As Branding Agency by Bay Financial Savings Bank

July 6, 2007 - Electrum Marketing has been selected to re-brand Bay Financial Savings Bank, FSB.  The Bank has applied to change to a Florida state bank charter and upon regulatory approval, will change its name to Progress Bank of Florida.  The Bank is located at 5537 Sheldon Road in Tampa, Florida.

“Electrum was chosen through interview of multiple providers and selected for the company’s capacity to think outside the box and differentiate its clients in a highly competitive environment while addressing those issues specific to our highly regulated industry,” said Tom Rummel, President and Chief Executive Officer of Bay Financial Savings Bank.

The bank marketing team at Electrum provides all the marketing tools banks need to position themselves in the local markets in which they reside.   “In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank marketing and combine it with outstanding creative work.  Because of our breadth of banking experience and knowledge of how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Provides De Novo Bank Marketing Services to Marquis Bank

July 3, 2007 - Electrum Marketing has announced it has been selected as de novo bank marketing agency for Marquis Bank, a de novo bank based in North Miami Beach.

The de novo bank marketing team at Electrum provides the basic marketing tools banks need from “in organization” though the first two years of operation. The de novo services have included brand identity, logo development, sales collateral and brochures, website design, marketing and competitive analysis, identifying target markets, and developing and implementing advertising and promotion plans.  “Electrum reached out to the Bank and its Board in guiding us into an effective, cost efficient marketing program with an awareness of regulatory disclosure requirements,” said Douglas Cutchens, President of Marquis Bank.  

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank marketing and combine it with outstanding creative work.  Because of our breadth of banking experience and knowledge of how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing. 

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Named Branding Agency for Security Bank

March 28, 2007 - Electrum Marketing has announced it has been selected as branding agency for Security Bank, a commercial bank based in North Lauderdale, Florida.  The Bank is positioned for growth and is looking for a strong brand identity.

The bank marketing team at Electrum is providing branding, sales collateral and brochures, website design, marketing and competitive analysis, identifying target markets, and developing and implementing advertising and promotion plans.  Their first task was to implement a retention plan for customers of a branch they were planning to close.

“We closed a branch and never lost a customer!  Electrum gave us a creative way for our customers to follow us to another location without missing a beat,” said Manual Fernandez, CEO of Security Bank.

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank marketing and combine it with outstanding creative work.  Because of our breadth of banking experience and knowledge of how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing. 

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Selected As De Novo Bank Marketing Agency by Several Florida Banks

March 24, 2007 - Electrum Marketing has announced it has been selected as de novo bank marketing agency for several in organization, de novo and emerging Florida banks including Bay Financial Savings Bank, First Colony Bank, Marquis Bank, Jefferson Bank, and Legacy Bank of Florida.  

“Electrum was chosen through interviews of multiple providers and selected for the company’s capacity to think outside the box and differentiate its clients in a highly competitive environment while addressing those issues specific to our highly regulated industry,” said Tom Rummel, President and Chief Executive Officer of Bay Financial Savings Bank.“Electrum reached out to the Bank and its Board in guiding us into an effective, cost efficient marketing program with an awareness of regulatory disclosure requirements,” said Douglas Cutchens, President of Marquis Bank. 

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround financial services marketing and combine it with outstanding creative work.  Because of our breadth of banking experience and knowledge of how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing.  The de novo bank marketing team at Electrum provides the marketing tools banks need from “in organization” though opening.  Their rollouts have included strategic marketing plans, Board of Directors retreats, naming, brand identity, logo development, sales collateral and brochures, website design, marketing and competitive analysis, identifying target markets and implementing advertising and promotion plans. 

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Named Agency for Union Savings Bank and Guardian Savings Bank

March 7, 2007 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it has been selected as marketing agency for Union Savings Bank and Guardian Savings Bank product rollouts. The Banks are based in Cincinnati, Ohio.  The banks will be offering their new online banking services. 

“This is a perfect example of how building brand from the inside out is critical,” said Ellen Schlafer, President of Electrum Marketing.  “The banks’ employees will be supporting the marketing efforts by working with their customers to change behavior.”

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Selected Creative Agency for El Heraldo De Broward and Viva Broward

January 11, 2007 - Electrum Marketing has been selected as creative agency for El Heraldo de Broward, a Fort Lauderdale based bi-lingual newspaper that has been published since 1974 and Viva Broward!, a month-long celebration that salutes diversity and commemorates the traditions of Hispanic Heritage Month.

“As a marketing executive, I was reluctant to delegate my creative needs outside my own company,” said Elaine Vasquez, owner of El Heraldo de Broward and producer of Viva Broward!   “I chose Electrum marketing after meeting with their creative team and looking at their portfolio of work.  It’s the best decision I have made in years and it has provided me with extra time to spend on developing my business.  Our websites have generated more visitors since Electrum took them over.”

“Our goal was to create professional sites that would attract visitors and increase El Heraldo de Broward’s and Viva Broward’s visibility,” said Ellen Schlafer, President of Electrum Marketing.  “It’s been a good return on their investment.”

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.