December 6, 2006 - Electrum Marketing has just announced that they have been retained by American Meetings, Inc., a Fort Lauderdale corporate meeting and event management company that plans meetings nationally and internationally for companies in a variety of  industries.  Electrum will be working with the company to reinforce its brand, develop their internal brand and create target marketing tactics to expand their client base.

“American Meetings is a fast-growing company that has created a stellar reputation for event planning. Their team of professionals has over 50 years of combined event marketing and meeting experience with a reputation of impeccable client service.We will be working with them to expand the markets they serve and create the processes and disciplines they will need to enhance revenues at an even more rapid pace,” said Ellen Schlafer, President of Electrum Marketing.”

Electrum is a results-focused, creative marketing company that creates, builds and enhances brand from the inside out by focusing on a client’s identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Electrum serves clients in a variety of industries.

October 23, 2006 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it has been selected as marketing agency for Legacy Bank, a commercial bank based in Boca Raton, Florida.

The bank marketing team at Electrum provides branding, sales collateral and brochures, website design, marketing and competitive analysis, identifying target markets, and developing and implementing advertising and promotion plans.

“As a de novo bank, we needed a host of just-in-time marketing collateral to open our doors.  Since then, Electrum has continued to serve as our marketing department, providing everything we need to build our brand and grow the bank.  Their advice and guidance on targeting defined markets has helped us focus our efforts and give us the biggest bang for our buck,” said Dennis Bedley, Legacy Bank CEO. 

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank marketing and combine it with outstanding creative work.  Because of our breadth of banking experience and knowledge of how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

October 17, 2006 - Electrum Marketing has just announced that Roger D. Hicks, former Executive Director for the March of Dimes, has joined the firm as Vice President of Business Development.  For more than 15 years, Roger led the staff and volunteers in both Broward and Palm Beach counties to reach critical fund raising and program goals.  Prior to March of Dimes, Roger worked in several boutique advertising agencies and won multiple Addy awards for copywriting.

Roger has served on the Board of Directors for the Greater Fort Lauderdale Chamber of Commerce and is a graduate of Leadership Broward.  South Florida Business Journal has recognized him as an “Up and Comer” and a “40 under 40” honoree.

“We’re thrilled to have Roger working with us.  He has been an integral part of the South Florida community and my professional experience with Roger, as a member of the March of Dimes Board of Directors, reinforces our great working relationship,” said Ellen Schlafer, president of Electrum Marketing.  “His talents and skills are a great addition to Electrum.”

Electrum is a results-focused full service marketing company that creates, builds and enhances brand from the inside out by focusing on internal business processes, sales and revenue enhancement, customer promise, corporate identity and image.

May 1, 2006 - Ft. Lauderdale, Fla. – Electrum Marketing has announced it has been selected as marketing agency for First Southern Bank,  a commercial bank based in Boca Raton, Florida.

The bank marketing team at Electrum provides branding, sales collateral and brochures, website design, marketing and competitive analysis, identifying target markets, and developing and implementing advertising and promotion plans.

“As a mid-size commercial community bank, we needed the expertise of an experienced marketing group who would serve as our marketing department.   Website development, brand development, targeted direct mail campaigns, advertising and promotion have been their hallmark.  They have given us full-service marketing, with a clear understanding of banking both commercial and retail for the cost of a marketing generalist,” said Bill Kelley, Executive Vice President, First Southern Bank.

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank marketing and combine it with outstanding creative work.  Because of our breadth of banking experience and knowledge of how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.