November 16, 2004 - Electrum Marketing has announced it has been selected as the branding and marketing agency for Aleriant, an international technology services company that provides customized software solutions, technology outsourcing and consulting services.  The company has been serving fortune 500 companies, middle market and small businesses to boost their productivity, improve quality and reduce costs.

The bank marketing team at Electrum will provide strategic planning, branding, sales collateral and management, website strategy and design, implementing advertising and promotion plans to build strategic alliances and partnerships.  

“As we expand our geographic markets and plan for continued growth, we are aggressively pursuing opening new locations and creating new alliances, both internationally and in the U.S.  We needed a marketing company that could help us organize and control the growth while assisting us in identifying potential markets and new clients, said Walter Chavez, president of Aleriant.”  
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“Nothing is more exciting than an aggressive company with an international growth plan,” said Ellen Schlafer, President of Electrum Marketing.  “The Aleriant business model and vision for growth make it a viable technology company in a crowded market.  We’re ready for the challenge to help them get there.”

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries