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Thomas LaBadia Named Art Director of Electrum Marketing

August 9, 2010 – Fort Lauderdale, Fla. – Electrum Marketing recently announced that Thomas LaBadia has been named art director for the Fort Lauderdale-based branding agency.   Labadia will provide clients of Electrum Marketing with a wide range of creative and technical skills, along with the ability to integrate up-to-date technology with compelling design. His passion for both web development technologies as well as design, enable him to provide clients effective solutions that not only work, but look great too.

 

“Tom brings a new dimension to the creative capabilities of Electrum Marketing,” says president and CEO Ellen Schlafer.  “He’s well rounded.  On one hand he’s a very creative but then he also possesses tremendous technical knowledge.  His warm rapport with clients and commitment to exceptional customer service make him the perfect fit for Electrum.”

 

Thomas has successfully worked with a wide variety of content management software applications including both open source and commercial applications. He has extensive experience with content managed systems (CMS) as well as extensive experience using and customizing a wide range of e-commerce, membership management, blog and photo gallery software applications.  Thomas has worked with nearly every Web technology including XML, CMS, HTML, PHP, ASP, JavaScript, Ruby, and Java and is very comfortable collaborating with programmers that specialize in each technology.

 

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Named one of the largest Advertising Agencies in South Florida by the South Florida Business Journal in 2010, Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries. For more information, visit www.electrummarketing.com. 

Electrum Marketing Named 21st Largest Advertising Agency by South Florida Business Journal

July 9, 2010 - Ft. Lauderdale, Fla. – The South Florid Business Journal, South Florida's leading source of comprehensive business news, recently announced the 25 largest advertising agencies in South Florida based on 2009 gross billings.  Electrum Marketing made the list at 21.

“The entire Electrum Marketing team was thrilled to be listed with some of the big names of our industry,”  said president and CEO, Ellen Schlafer.  “We get accolades from our clients regularly and we appreciate it, but this type of recognition and exposure is unique and exciting for us.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.  

Electrum Marketing Launches CIMA Insight Offering Mystery Shopping and Brand Audits

May 24, 2010 - Ft. Lauderdale, Fla. – Electrum Marketing, a full-service branding firm, has announced the launch of CIMA Insight, a premier mystery shopping and customer experience research and measurement company. 

“Stellar service is a differentiator,” said Ellen Schlafer, President of CIMA Insight. “ Most companies say they provide great service, yet most do not. What’s worse is that they don’t know it. That could mean lost customers and lost revenue.”

Through mystery shopping, customer satisfaction surveys, brand audits, marketing campaign analyses and competitive analyses, CIMA Insight provides the intelligence needed to close the gap between a company’s brand promise and its actual delivery.  Only after gaps are identified can you enhance sales and service performance and ultimately improve customer satisfaction.   Improved customer retention and repeat sales ultimately have a positive effect on profitability.

CIMA Insight was formed by Electrum Marketing, a full-service branding firm, to meet the growing demand for service delivery measurement.  Focused on the elements critical to growing a strong brand – measuring key behaviors to support your image and improve sales and service.  We do more than collect data.  We provide information, coaching tips, and access to training programs that address performance gaps.   For more information about CIMA Insight, please visit www.CIMAinsight.com or call 954-703-6219.

 

Electrum Marketing Simplifies Bank Acquisitions with Comprehensive Communications Manual

March 31, 2010 - Fort Lauderdale, Fla. – Electrum Marketing, a branding company specializing in financial institutions, has compiled a useful Bank Mergers & Acquisitions Communications Manual that simplifies the process for banks poised to purchase troubled institutions. 


“After working with banks as they were either acquired by a bank or acquiring other banks, we’ve been on both sides of the fence,” said Electrum President and CEO Ellen Schlafer.  “It can be incredibly exciting or terribly unsettling depending which side you’re on.  We have created a thorough communications package that addresses key messages to employees, customers and the market in a sensitive and positive manner.”


Although communication to customers, employees, and the public during a bank acquisition is important, it is only one piece in the complex puzzle.  Other components of the manual include a comprehensive communications checklist that ensures even the smallest detail isn’t overlooked, a budgeting template to eliminate surprises, and most importantly – a well executed timeline.


“Timing is everything during an acquisition,” said Schlafer.  “You have to accomplish what you can during due diligence and have everything else ready and waiting until you get that call that says you’ve been approved to move forward with the acquisition.  In just a few days, you’re basically rebranding a bank.  That’s not a lot of time – but it’s enough time if you’re prepared.”


Using a six phase marketing and public relations plan from pre-bid planning and due diligence to post-acquisition customer retention strategies, Electrum Marketing provides and coordinates processes that optimize customer retention and employee integration resulting in a stronger brand. 


In addition to their experience creating and implementing marketing strategies for banks, the Electrum team has amassed strategic partners in the areas of mystery shopping, customer satisfaction measurement tools, branch design, competitive deposit rate reporting and deposit fee generation. 


Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.      



Electrum Marketing Named "Favorite Place" by Google

January 6, 2010 - Ft. Lauderdale, Fla. - Electrum Marketing has been named a “Favorite Place” on Google based on site traffic and brand recognition.  Between July 1 and September 30, 2009, Google users found Electrum Marketing’s listing 392 times and requested additional information 120 times.

According to CNET’s Relevant Results blog by Tom Krazit, “The company (Google) analyzed which local listings were generating the most activity, and declared those to be ‘Favorite Places on Google’.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.

Electrum Marketing to Brand MRW Consulting Group

January 5, 2010 – Electrum Marketing has announced that it has been selected to brand MRW Consulting Group. Electrum will design a new logo, corporate identity package and website for the experienced team of forensic accountants.

“We’re excited to be working with the MRW Consulting Group to build their brand,” said Electrum president and CEO Ellen Schlafer. “It’s great to work with people who are as passionate about their industry as we are at Electrum.”

The MRW Consulting Group provides comprehensive forensic accounting, consulting and advisory services for individuals, law firms, law enforcement, government agencies and businesses. Their areas of expertise include white collar crime litigation support, international and domestic investigative services, civil and criminal tax controversy, voluntary disclosure, asset tracing & forfeitures, anti-money laundering and bank secrecy act services, financial fraud investigations, and law enforcement training and reviews.

“I worked with Ellen and the Electrum team on past projects and the quality of their work was impressive,” said MRW partner Jose I. Marrero. “So when we were ready for brand development, I knew who I needed to call.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond. For more information, visit www.electrummarketing.com.

Electrum Marketing Kicks Off New Year with New Website and Branding Services

January 4, 2010 - Ft. Lauderdale, Fla. – Electrum Marketing has announced the launch of their new website that coincides with the larger menu of branding services the agency now offers its clients.

“I am very proud of our new website,” said Electrum President and CEO Ellen Schlafer.  “It provides a complete overview of all the branding services we provide.  So much has changed in the past year, and we’re excited that we can help our clients keep up with trends in the industry.”

One such trend is digital or inbound marketing.  Electrum has designed email advertisements, online surveys, search ads, social media ads, online banner ads, and e-newsletters for several clients.  

“With the reach of traditional media dwindling, our clients realize they can no longer ignore digital marketing,” said Electrum’s Director of Client Services, Roger Hicks.  “It’s a cost-effective and highly targeted method of being found where your customers are looking for you.”

Having the reputation as bank marketing experts, the Electrum team has added a Bank Mergers and Acquisitions Package to its already long list of bank marketing services.

“There’s no denying that there will be a strong need for this in the coming year,” said Schlafer.  “We have experience working with merging banks and can offer valuable assistance in preparing for the merger, analyzing the acquired bank’s market and then communicating the merger to their customers and employees.”

Another new service that has already proven to be invaluable to clients is Mystery Shopping.   Mystery Shopping provides clients with accurate information on how their employees communicate with customers and prospects and how they represent the clients’ brand.  Comprehensive reporting allows clients to view the data and use the information to coach their employees toward higher service performance. 

“More and more businesses realize that marketing is more than advertising.  Marketing is people answering the phones, the ability and willingness of the staff to help and the overall customer experience,” said Marketing Coordinator, Rachel Kramer.  “Without Mystery Shopping, it’s difficult gain insight in the customer experience and make adjustments.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.